Who we are

Founded 40 years ago with a single-minded vision, to be the best in providing fabricated aluminium products, Al Essa & Haddad Trading & Decorating Company has since then grown stronger with its hard work, innovations and patronage from our discerning customers.

Initially started as an aluminium fabricating company, formerly known as Aluminum Al Shab. Al Essa & Haddad has, over the years, diversified to accommodate more trading and contracting products like Aluminium system tools,fixing systems,powder coating, steel rebar and building materials, ceramics and sanitary products.

Our customers rapidly growing appetite for style and aesthetics is the inspiration behind every design of Al Essa & Haddad Trading & Decorating Company and its pace to keep up with the customer and market demands has made us a synonym for quality, service and innovation.


Be it technology, research, design or quality, Al Essa & Haddad has set its sight on all these factors adopting new production techniques in order to enhance the quality of its products. Due to creativity and design ability of our team, our design comprises both innovation and exclusivity

Our Milestones

1996: Trading Division products

2001: Aluminum Trading, hardware and accessories

2008: Powder coating plant with state of art machinery & service

2010: Steel Rebar & Building materials Trading

2015: Tools & Hardware – Ceramic & Sanitary

Our Vision

To become the preferred partner for every customer and offer all possible solutions under one roof.

Our Mission

To achieve the highest standards of customer satisfaction in our industry by upgrading our facilities to meet the market demand and provide state of the art solutions for our customers.

Core Values

Al Essa & Haddad Trading & Decorating Company has always adopted the philosophy of innovative thinking. This has enabled us to offer solutions that are efficient and unique. The guiding principles of our success are:

Commitment to Quality

Customer Service

State of art solutions

Continous Innovation

Our Divisions

Al Essa & Haddad Trading & Decorating Company operates, under the following Business Units:



Premier Home

Premier Home offers a wide range of premium products that caters to the needs of architects and home owners.

 The Premier Home team is well supported by experienced and cross-skilled personnel comprising project managers, architects, engineers and planners who are constantly building on the company’s core strengths by designing, innovating, manufacturing and creating a cutting-edge product portfolio

Go to the Premier Home Site >>

Premier Trade

 Premier Trade is The Trading arm of the company. It caters to contractors, industrial workshops and resellers by addressing their supply chain challenges.

 Premier Trade operates in four core areas: logistics, warehousing, maintenance and project trading.

 Premier Trade offers flagship products in the industrial materials and equiptments market. It represents more than 10 internationally well known brands, exclusively in Kuwait. The product range exceeds 5000 items.

Go to the Premier Trade Site >>

Both Business Units operate independently in order to grow client base and market size. Nevertheless, knowledge repositories and support functions are kept common so as to leverage cost and optimize value.